AERA NoMad Condos: A New Chapter for the Bowker Building on Park Avenue South
Look up at the corner of Park Avenue South and East 29th Street and the Bowker Building gives itself away. Bands of colored ornament run between its windows, an unusually intricate face for what began as a 1927 office building. Elad Group is turning it into AERA NoMad, a Manhattan condominium conversion. The project’s first exterior rendering sets a glazed, planted crown above that familiar patterned facade.
AERA NoMad’s proposed upper floors. Official project rendering. Project website
For buyers following new residences near Madison Square Park, the first release answers three questions: where the building stands, how it will change and which types of homes the sponsor is introducing. As of November 10, 2026, registration is open. Public unit-specific asking prices, residential floor plans and a closing date have yet to be verified.
01 / A Park Avenue South office building becomes a residential address
The color is there in photographs taken long before the conversion. Red and blue geometric details fill the bands between window openings, punctuated by smaller gold accents. The official rendering carries that street-facing pattern up to a new upper portion with broader glazing, setbacks and planting. It shows the design of the crown; private terrace access for individual homes has yet to be specified.
The Bowker Building in Elad’s investor presentation Facade ornament photographed in 2011
Corner view from Elad’s project presentation, page 17. Facade detail photographed in 2011 by Beyond My Ken, reproduced proportionally under CC BY-SA 4.0.
The Department of Buildings filing identifies Hill West Architects as the applicant. It describes converting a 20-story commercial building to mixed residential use and adding a story. The filing uses 415 Park Avenue South, building identification number 1018236. The residential project uses the 419 address. Elad’s investor presentation identifies the added story as part of the penthouse plan.
02 / The residences and the scope of the conversion
Address | 419 Park Avenue South, NoMad, Manhattan |
Developer and sponsor | Elad Group; the project website identifies 419 PAS LLC as sponsor |
Interest form | One-, two- and three-bedroom residences, plus penthouse |
Proposed scale | 111 dwellings in the DOB alteration filing; 107 in an earlier Elad presentation |
Sales status | Early-access registration; unit-specific prices and residential floor plans unconfirmed |
The project’s interest form lists one, two and three bedrooms and gives the penthouse its own category. Window placement is a particularly useful distinction in a conversion with an established street facade. In a one-bedroom home, it determines how daylight is shared between the living room and the bedroom. In a larger home, a second exposure can make the difference between a corner living room and a corner bedroom. Published floor plans will show how those choices work here.
Two public figures describe the project's scale. Elad’s earlier investor presentation counted 107 residences. The city alteration filing lists 111 proposed dwellings. Neither figure identifies a release of homes available for purchase. A final sales schedule will be the more useful document for buyers comparing particular apartments.
03 / Madison Square Park and the planned amenities
East 29th Street puts two distinct parts of NoMad within reach. The 28th Street 6 train stops on Park Avenue South, one block to the south. Farther southwest, Madison Square Park occupies the blocks between East 23rd and 26th Streets, from Madison to Fifth Avenue. Its lawns, public art and dog run give residents an outdoor destination independent of the building’s own amenity plans.
CityRealty’s account of the permits describes a fitness center, spa space with a sauna and steam room, residents’ lounge, children’s playroom and roof terrace. A shared roof terrace is a different consideration from private outdoor space attached to an apartment. Opening dates, access arrangements and any associated charges remain unconfirmed.
04 / What early registration means for buyers
The sponsor’s notice describes a solicitation of interest under CP 26-0098. Prospective buyers can indicate a preferred home type and budget. Registration does not secure a unit, set a purchase price or establish a place under contract. The public site has yet to name specific asking prices, interior areas, monthly common charges or unit taxes.
When unit plans arrive, a useful first comparison will be window exposure, usable wall space and monthly carrying costs across homes with the same bedroom count. Buyers also weighing private outdoor space nearby can explore ACRE’s guide to Loggia NoMad and its private loggias.
Contact Us
Contact ACRE to discuss the AERA NoMad preview and compare homes around Madison Square Park as floor plans and prices become available.
Cathy Huang
ACRE NY Realty Founder and CEO
WeChat: dahuixiaowu
Telephone: 917-868-6875
Email: cathy@acreny.us
About ACRE
ACRE NY Realty serves residential buyers, sellers and renters in New York and New Jersey. Through project research, property comparisons and transaction support, we help clients turn their housing priorities into specific real estate choices.
