London Clay Townhouse: Private Flatiron Residences with English Character
At London Clay Townhouse, the character of a private London residence meets the rhythm of Manhattan’s Flatiron District. Behind the facade of a 26-foot-wide townhouse at 32 East 22nd Street, three condominium homes bring together generous living rooms, carefully composed interiors and outdoor spaces of their own.
The design unfolds through tall windows, sculptural fireplaces, natural stone and custom millwork. Garden Parlor pairs a 14-foot-high living room with a secluded garden; Upper Parlor offers full-floor living and a private terrace; the Penthouse introduces a 20-foot-high volume, a wood-and-brass staircase and a private rooftop.
Garden Parlor living room: 14-foot ceilings, tall windows and a sculptural fireplace. Official conceptual rendering; the sponsor notes that some imagery is AI-assisted. Source
01 Three Residences, Three Distinct Ways to Live
Two full-floor, two-bedroom Parlor homes and a three-bedroom Penthouse with a study form this intimate collection. Each occupies its own floor or floors, with elevator access and a private outdoor area. Public asking prices checked on October 28, 2026 range from $3.85 million to $10 million.
Address | 32 East 22nd Street, Flatiron, Manhattan |
Collection | Three condominium residences in a townhouse conversion |
Upper Parlor | 2 bedrooms; 1,631 interior SF; 207 exterior SF |
Garden Parlor | 2 bedrooms; 1,926 interior SF; 577 exterior SF |
Penthouse | 3 bedrooms plus study; 3,683 interior SF; 1,589 exterior SF |
Building services | 24-hour Virtual Doorman with remote access support; dedicated package room |
StreetEasy records the building’s sales launch as September 17, 2026. The proportions and outdoor spaces give each home a distinct identity, from a terrace adjoining the Upper Parlor to the Garden Parlor’s sunken garden and the Penthouse’s sequence of indoor and outdoor levels.
02 Flatiron, Between Madison Square Park and Union Square
The address sits on East 22nd Street between Broadway and Park Avenue South. Madison Square Park, the restaurants and shops of Flatiron, and Union Square to the south give everyday life a distinctly downtown setting: a park walk, a neighborhood dinner or a visit to the Greenmarket can sit within the same daily routine.
The nearby 23rd Street stations serve the 6 and R/W subway lines. At home, the three-residence scale creates a more private setting within this active Manhattan neighborhood.
03 A Collaboration in Architecture and Interiors
London Clay is developed by Andrew Heiberger of Buttonwood Development and Howard Lev of Wheelhouse Property. The official website credits a design collaboration between Studious Design, led by Haley Lankau, and AAD, led by Michal Stocki and Ricardo Chiuz. Public listings identify Cote Luxury Real Estate as the sales brokerage.
Their approach combines preservation with a contemporary interior palette. Existing architectural character provides the framework; tailored cabinetry, stone surfaces, decorative metalwork and restrained colors bring texture and warmth into the rooms. The result is a design language that carries from the entrance into the individual residences.
04 A Private Townhouse Arrival
The building’s 26-foot width gives the residence plans their distinctive proportions. At the entrance, gilded metalwork and mouldings introduce the detailed craftsmanship that continues indoors. Key-fob elevator access connects the homes, while a 24-hour Virtual Doorman provides remote access support and a dedicated package room supports everyday deliveries.
Decorative metalwork at the townhouse entrance. Official project imagery. Source
The service operates remotely rather than through an on-site doorman. Its role is to support a discreet arrival, with the emphasis on the privacy of the individual homes.
05 Light, Proportion and the Art of Living
The living rooms set the tone. In the Garden Parlor rendering, tall windows, a pale palette and a sculptural stone fireplace bring definition to the 14-foot-high space. Curved seating softens the room, while the generous wall height allows light and architectural detail to become part of its character.
Upper Parlor’s living room pairs a fireplace with broad windows and an open dining area. The Penthouse takes the composition upward: a glazed, light-filled living space and the project’s stated 20-foot-high volume give the home a different scale. A bespoke wood-and-brass stair connects its levels.
London Clay Upper Parlor living room with fireplace, official rendering London Clay Penthouse living room with architectural glazing, official rendering
Upper Parlor and Penthouse living rooms. Official conceptual renderings. Source
Kitchens with Their Own Architectural Character
Custom millwork and natural stone anchor the Parlor kitchens, with integrated Miele appliances maintaining a composed appearance. The Garden Parlor rendering shows softly colored cabinetry and a compact arrangement that keeps preparation space close to everyday living.
The Penthouse kitchen has a richer, more enveloping palette: dark cabinetry, glass-fronted cupboards, an island and metallic accents. Its published specification includes Sub-Zero and Wolf appliances, a chef’s kitchen, breakfast room, butler’s pantry and walk-in pantry, giving cooking, storage and entertaining their own spaces.
London Clay Penthouse kitchen with dark cabinetry and stone island, official rendering London Clay Garden Parlor kitchen, official rendering
Penthouse kitchen and Garden Parlor kitchen. Official conceptual renderings. Source
Bathrooms in Stone, Cabinetry and Brassware
The Parlor bathroom specification brings together bespoke cabinetry, Lefroy Brooks brassware and Toto smart technology. In the Garden Parlor rendering, pale stone, a double vanity and warm metal accents continue the calm material palette of the living spaces.
Garden Parlor bathroom. Official conceptual rendering. Source
06 A Garden, a Terrace or a Rooftop of Your Own
Private outdoor space is part of every residence. Garden Parlor’s sunken garden is presented with timber decking, planted borders and room for an outdoor table. Upper Parlor’s terrace offers a more intimate setting, reached from the second bedroom according to the official plan.
The Penthouse’s rooftop adds another place to gather, with the official rendering showing separate dining and lounge areas against the city skyline. The stated exterior areas are 577 SF for Garden Parlor, 207 SF for Upper Parlor and 1,589 SF in total for the Penthouse.
London Clay Garden Parlor private sunken garden, official rendering London Clay Upper Parlor private terrace, official rendering London Clay Penthouse private rooftop terrace, official rendering
Garden Parlor garden, Upper Parlor terrace and Penthouse rooftop. Official conceptual renderings; furniture and planting illustrate the proposed setting. Source
The project’s imagery presents design intent. The sponsor states that residences will be delivered unfurnished; depicted furniture, accessories and landscaping should not be treated as an included purchase package. Final finishes and outdoor arrangements are governed by the applicable project documents.
07 The Three Residences: Asking Prices and Plans
Asking prices and monthly charges below reflect public listings checked on October 28, 2026. Interior and exterior areas are stated separately, using the official residence pages. Figures are approximate and may change; management charges and taxes exclude mortgage payments and purchase closing costs.
Upper Parlor — $3.85 million
This full-floor two-bedroom has 1,631 SF inside and a 207-SF private terrace, with two full bathrooms and a powder room. A central gallery separates the street-facing living area from the bedrooms, and the terrace opens from Bedroom 2. Public monthly common charges are $2,561 and real estate taxes are $3,332.
Upper Parlor official marketing floor plan. Dimensions and fixtures are subject to final documentation. Source
Garden Parlor — $4.5 million
Garden Parlor provides 1,926 SF inside and 577 SF outside, with two bedrooms, two full bathrooms and a powder room. The plan places the great room toward the street and the bedrooms toward the private garden, with a separate dressing area in the primary suite. Public monthly common charges are $3,073 and real estate taxes are $3,998.
Garden Parlor official marketing floor plan. Source: project website. Source
Penthouse — $10 million
The Penthouse has 3,683 SF of interior space, three bedrooms plus a study, and 1,589 SF of stated exterior space. Two interior levels connect to a separate roof level. Bedrooms are grouped on the lower plan; the upper plan provides the great room, kitchen and pantry sequence. Public monthly common charges are $6,454 and taxes are $8,396.
The website lists 3.5 bathrooms; the upper-level plan also shows a shower in “Bath 4.” The final full-bath and powder-room count remains to be confirmed against the apartment documents.
Penthouse lower residential level: bedrooms, study and laundry. Official marketing plan. Source
Penthouse upper residential level: living spaces and kitchens. Bath configuration requires confirmation. Source
Penthouse rooftop level. Official marketing plan; exterior total includes the project’s stated exterior areas. Source
08 What Defines London Clay
A collection of just three homes, substantial room proportions and a private outdoor space for every residence give London Clay its identity. The Garden Parlor emphasizes the relationship between a tall living room and a secluded garden; the Upper Parlor offers a full-floor home with a terrace; the Penthouse brings together multiple levels, a dedicated kitchen suite and a rooftop setting for entertaining.
For buyers drawn to English townhouse character in Flatiron, these are the details that make the project worth exploring: individual rooms with presence, carefully layered materials and a home that extends outdoors.
What is the starting asking price?
Upper Parlor was publicly listed at $3.85 million on October 28, 2026. Garden Parlor was $4.5 million and the Penthouse was $10 million; these are asking prices, subject to availability and change.
Contact Us
To compare the three London Clay residences, request current availability or arrange a viewing through the listing team, contact Cathy Huang at ACRE NY Realty.
Cathy Huang
ACRE NY Realty Founder and CEO
WeChat: dahuixiaowu
About ACRE
ACRE NY Realty serves buyers, sellers and renters across New York and New Jersey. Our team combines neighborhood knowledge, property research and transaction coordination to help clients compare homes and navigate their next move.
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